Aprilia ~ Moto Guzzi ~ MV Agusta ~ Motus ~ Motorcycle Rentals ~ Parts & Service ~ Motorcycle Tires ~ Apparel & Gear

 , established in July 2008, is the proud dealer of Aprilia, Moto Guzzi, & MV Agusta fine Italian motorcycles and the new American brand of Motus, due to launch mid-2013.  We strive to treat our customers as we want to be treated.  We offer straightforward pricing, personal service, and special programs such as Try-Before-You-Buy, along with quality products, to ensure a positive experience.  We must be doing something right - in the short span of 1 1/2 years, European Motorsports Inc. became the # 2 Moto Guzzi dealer in sales in the nation.  Not only have we maintained that standing for 4 years in a row now, we also became the #2 Aprilia dealer in the USA in 2012! 

Moto Guzzi and Aprilia have long been known for their durability and style. With the acquisition of these companies in 2004 by Piaggio, Europe’s largest manufacturer of two-wheeled vehicles, they gained the financial strength to move forward to even higher levels of design and performance.  Check out this video of Aprilia's Performance Ride Control technology to see just one example of why Aprilia is gaining so many fans.  Understanding that discerning buyers seek to know all they can before making purchasing decisions, Moto Guzzi USA recently launched a great resource: Moto Guzzi Channel on YouTube.  Toward that same end, we have Demo bikes for several of the models we sell so that qualified prospective buyers can experience the ride before making a decision on purchase.  These include the Moto Guzzi Norge GT 8V, Griso 8V SE, and the all new V7 Stone, plus the Aprilia RSV4 APRC and Tuono V4 APRC.

MV Agusta has long been revered for producing motorcycles that are both beautiful and high-performance. Since the day of its introduction, the F4 has been judged to be "the most beautiful motorcycle in the world".  Adding to MV Agusta's reputation for exquisite style, the all-new F3 675 has been elected "the most beautiful 600 in the world" and a leader in the supersport category.  While being highly valued for their style and performance, MV Agustas are produced in limited quantities, enhancing their appeal to both enthusiasts and collectors.  We are proud to offer such a unique brand.

Motus is an exciting, new American manufacturer dedicated to building the next generation of motorcycles for riding enthusiasts.  Their models combine legendary racing technology with the practical needs of serious riders to yield sport-tourers with incredible responsiveness, massive torque, and supreme comfort.  Motus has built the ideal engine for this next-generation American motorcycle, the mighty "baby block" V4 - a 100 cubic inch, 160 horsepower, pushrod V4.  These incredible motorcycles will be produced in Birmingham, Alabama in the old Barber Museum building, establishing a perfect heritage for this new American machine.  Final, rigorous testing is currently underway, and delivery to dealers is expected mid-2013.   

In addition to being a dealer for some of the most beautiful and performance-oriented motorcycles in the world, we offer a Try Before You Buy program that encompasses both Demo Rides and Rental Motorcycles.  With this program, you can be assured that the motorcycle you are considering for purchase is the right one for you before you buy.  If you aren't currently in the market, yet want to enjoy a different motorcycle and ride our beautiful mountains, our Motorcycle Rental program, available seasonally, is for you.

We strive to make your purchase as enjoyable as the motorcycle you are buying.  We offer delivery of purchased motorcycles within a 150 mile radius, and if you are flying in to complete your purchase, we are happy to pick you up from the North Atlanta Marta train station, a direct connection from the Atlanta airport.

We also purchase pre-owned motorcycles.  If you are interested in having your motorcycle evaluated for purchase by us, please give our motorcycle sales department a call.

 and Black Mountain Cycles share the showroom at Riders Hill, and our Tire Shop & Service Center buildings are located across the parking lot.  Thanks to our wonderful customers, we have grown enough to add the Service Center pictured above to service the brands we represent.  Come in for a visit and see for yourself why Moto Guzzi, Aprilia, & MV Agusta are garnering so much attention!