European Motorsports Inc.


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Suzuki ~ Aprilia ~ Moto Guzzi ~ MV Agusta ~ Erik Buell Racing ~ Motus

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Happy Easter!  Riders Hill will be closed this Sunday, April 20 in celebration.  Please visit us another time! 


Suzuki "Deal Days" - the way to start your year off right! Suzuki is kicking off the New Year with an industry-leading offer of 0% APR finance for 5 years and/or Customer Cash off the purchase price to clear out 2013 motorcycles and ATV's.  And we will make this great deal even better!  Check out our inventory page and give us a call for promos available on specific models - 706-864-7777, option 1! 
Aprilia is offering zero down and 0.9% for 36 months or 3.9% for 60 months financing to qualified buyers through Sheffield Financial thru February 28, 2014 on all 2014 motorcycles (excluding the RSV4 Factory APRC ABS).  Financing can include 100% of all factory bolt-on accessories. 

 European Motorsports Inc., established in July 2008, is the proud dealer of Aprilia, Moto Guzzi, & MV Agusta fine Italian motorcycles, and Suzuki motorcycles.  We are also proud to announce that we are now a dealer for Erik Buell Racing's new line of motorcycles. We have already received our first shipment, and sold our first 1190RX as soon as it arrived! We will also represent the new American brand of Motus, due to launch later in 2014.  We strive to treat our customers as we want to be treated.  We offer personal service, along with quality products, to ensure a positive experience. 

Suzuki has a long tradition in the American market.  Suzuki recently dropped their efforts in the US automotive segment to focus their full attention and resources on their motorcycle and ATV products.  Benefits to consumers are already evident with new models, accessories, and programs already rolled out and more in the works.  

Moto Guzzi and Aprilia have long been known for their durability and style. With the acquisition of these companies in 2004 by Piaggio, Europe’s largest manufacturer of two-wheeled vehicles, they gained the financial strength to move forward to even higher levels of design and performance.  Check out this video of Aprilia's Performance Ride Control technology to see just one example of why Aprilia is gaining so many fans.  Understanding that discerning buyers seek to know all they can before making purchasing decisions, Moto Guzzi USA recently launched a great resource: Moto Guzzi Channel on YouTube.  Toward that same end, we have Demo bikes for several of the models we sell so that qualified prospective buyers can experience the ride before making a decision on purchase.  These include the Moto Guzzi Norge GT 8V, Griso 8V SE, and the all new V7 Stone, plus the Aprilia RSV4 APRC and Tuono V4 APRC.

MV Agusta has long been revered for producing motorcycles that are both beautiful and high-performance. Since the day of its introduction, the F4 has been judged to be "the most beautiful motorcycle in the world".  Adding to MV Agusta's reputation for exquisite style, the all-new F3 675 has been elected "the most beautiful 600 in the world" and a leader in the supersport category.  While being highly valued for their style and performance, MV Agustas are produced in limited quantities, enhancing their appeal to both enthusiasts and collectors.

Erik Buell Racing, the exciting sequel to Buell Motorcycle Co. formerly owned by Harley-Davidson, is founded on more than three decades of racing, engineering, and manufacturing experience.  Not only is Erik Buell's newest creation, the EBR 1190RX, unlike anything else on the road or track, it is American made, designed, and engineered, and will be raced in 2014 by Georgia natives Geoff May and Aaron Yates.  EBR's slogan of "Fiercely Independent" fits perfectly! 

Motus is an exciting, new American manufacturer dedicated to building the next generation of motorcycles for riding enthusiasts.  Their models combine legendary racing technology with the practical needs of serious riders to yield sport-tourers with incredible responsiveness, massive torque, and supreme comfort.  Motus has built the ideal engine for this next-generation American motorcycle, the mighty "baby block" V4 - a 100 cubic inch, 160 horsepower, pushrod V4.  These incredible motorcycles will be produced in Birmingham, Alabama in the old Barber Museum building, establishing a perfect heritage for this new American machine.  Final, rigorous testing is currently underway, and delivery to dealers is expected mid-2014.   

In light of adding Suzuki and Erik Buell Racing, and the upcoming addition of Motus, we have suspended our motorcycle rental program for 2014 so that we may focus our energy on integrating these new lines.  We will reevaluate the rental program later in the year for a possible relaunch in 2015.

We strive to make your purchase as enjoyable as the motorcycle you are buying.  We offer delivery of purchased motorcycles within a 150 mile radius, and if you are flying in to complete your purchase, we are happy to pick you up from the North Atlanta Marta train station, a direct connection from the Atlanta airport.


Current Spring/Summer Hours: Wed & Thur 10 AM - 5 PM, Fri - Sun 9 AM - 6 PM
Physical address:  3003 Morrison Moore Parkway E., Dahlonega, GA  30533
Mailing address (UPS Store mailbox):  420 Walmart Way, Suite B-329, Dahlonega, GA 30533



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