Aprilia ~ Moto Guzzi ~ MV Agusta ~ Motorcycle Rentals ~ Parts & Service ~ Motorcycle Tires ~ Apparel & Gear

 , established in July 2008, is the proud dealer of Aprilia, Moto Guzzi, & MV Agusta motorcycles.  In the short span of 1 1/2 years, European Motorsports Inc. became the # 2 Moto Guzzi dealer in sales in the nation.  Not only have we maintained that standing for 3 years in a row now, we also became the #3 Aprilia dealer in the USA in 2011! 

Moto Guzzi and Aprilia have long been known for their durability and style. With the acquisition of these companies in 2004 by Piaggio, Europe’s largest manufacturer of two-wheeled vehicles, they gained the financial strength to move forward to even higher levels of design and performance.  Check out this video of Aprilia's Performance Ride Control technology to see just one example of why Aprilia is gaining so many fans.  Understanding that discerning buyers seek to know all they can before making purchasing decisions, Moto Guzzi USA recently launched a great resource: Moto Guzzi Channel on YouTube.

MV Agusta has long been revered for producing motorcycles that are both beautiful and high-performance. Since the day of its introduction, the F4 has been judged to be "the most beautiful motorcycle in the world".  Adding to MV Agusta's reputation for exquisite style, the all-new 2012 F3 675 has been elected "the most beautiful 600 in the world" and a leader in the supersport category.  While being highly valued for their style and performance, MV Agustas are produced in limited quantities, enhancing their appeal to both enthusiasts and collectors.  We are proud to offer such a unique brand. 

In addition to being a dealer for some of the most beautiful and performance-oriented motorcycles in the world, we offer a seasonal motorcycle rental program to enable our customers to enjoy these fine motorcycles by the hour, day, week, or longer and create their own tour along the renouned motorcycle routes in the beautiful North GA mountains with an Aprilia, Moto Guzzi, or MV Agusta motorcycle rental.   

 and Black Mountain Cycles share the showroom at Riders Hill, and our Tire Shop is located across the parking lot.  Thanks to our wonderful customers, we have grown enough to turn the artist rendering above of a Service Center for the brands we represent into reality!  A few more finishing touches are needed, then we'll replace the artist rendering with a photo of the real deal! Come in for a visit and see for yourself why Moto Guzzi, Aprilia, & MV Agusta are garnering so much attention!